Taocarts1

Posted on

Jun 23

Service plan for overseas wholesalers: Operational strategy for reverse overseas online shopping B-end business

The reverse cross-border online shopping market is divided into two major segments: C-end individual users and B-end overseas small and micro-entrepreneurs. Among them, wholesale customers such as overseas physical stores, social sellers, and street vendors have large order volumes and stable repeat purchases, making them high-quality customer groups for service providers. The business logic of the B-end is completely different from that of the C-end, requiring the reliance on the Taobao 1688 purchasing system to customize exclusive service plans and optimize functions such as bulk purchasing, warehousing and sorting, and large-item international shipping.

Core needs of B-end customers: low purchase price, convenient bulk purchasing, accurate sorting, complete documentation, and stable logistics for large items. Based on these needs, we have developed a comprehensive operational strategy by combining cross-border independent websites and purchasing systems.

First, procurement optimization. The system is deeply integrated with wholesale platforms such as 1688 and Yiwu Goo, enabling batch product selection and full-order procurement functions. It supports modifying the purchase quantity and adapts to merchants' minimum order quantity rules. Multiple orders for the same product are automatically merged, improving procurement efficiency while securing wholesale prices. The system saves historical orders and supports one-click duplicate replenishment, eliminating the need for wholesalers to reselect products when placing repeat orders, significantly saving time.

Secondly, optimization of warehouse sorting. Wholesale orders feature a wide variety and large quantities of goods. Exclusive sorting labels are set up within the purchasing system, and goods are stacked by category and order partition upon entering the warehouse. After customers submit their purchasing and consolidation orders, the system automatically generates sorting lists and packing lists, indicating product names, quantities, and storage locations to ensure zero errors in sorting. For wholesale orders involving consolidated shipments, support is provided for splitting multiple parcels and marking them individually to meet multi-level distribution needs.

Thirdly, optimize consolidation and logistics. Set up separate wholesale shipping templates to accommodate overweight and oversized parcels, and connect with overseas dedicated logistics for large items. Distinguish between full container packing, classified packing, and other modes, and default to reinforced packaging for fragile wholesale goods. The system prints international shipping labels and packing documents in bulk to meet the document needs of overseas merchants operating locally. At the same time, optimize the customs declaration module, with unified declaration for large quantities of goods, to improve customs clearance efficiency.

Fourth, pricing and settlement system. Adopt tiered pricing, where the larger the procurement volume, the higher the discounts on purchasing fees and consolidation fees, aligning with the rules of the wholesale industry. In terms of payment, support large-value balance payments, corporate transfers, and account period settlements (for long-term major customers). Automatically generate multi-currency accounts to facilitate reconciliation for wholesalers.

Fifth, implement customer segmentation and operation. Leverage the customer tags in the purchasing system to categorize customers based on their purchasing volume, product categories, and regions. Provide dedicated liaisons for top key accounts, while managing general wholesale customers through self-service processes. Regularly promote new products and supply activities on 1688 to boost repeat purchases.

The profit margin of B-end reverse overseas online shopping business is stable, but it demands higher standards for systems and processes. Commercial purchasing systems like Taocarts can flexibly configure exclusive wholesale rules, enabling the co-operation of C-end and B-end businesses on the same platform, with one system covering all customer groups.

Currently, the overseas small and micro wholesale sector is still in its blue ocean stage, with less competition than consumer-end retail. By tailoring customized operation plans for wholesalers and leveraging a mature purchasing system to hone batch service capabilities, we can quickly seize the market and create a second revenue stream.

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