Taocarts1

Posted on

Jun 24

Coping with holiday rush orders: Daigou system aids efficient operation of reverse overseas online shopping teams

Domestic e-commerce sales promotions and overseas traditional festivals are peak periods for reverse overseas online shopping orders, with order volumes reaching 3-5 times the daily volume. Many teams encounter issues such as incorrect orders, package backlogs, and customer service breakdowns during these peak periods. However, relying on the standardized processes and batch processing capabilities of a mature purchasing system, peak orders can be anticipated and handled with ease. This article, based on practical experience, breaks down the comprehensive response plan for handling peak orders, covering four major aspects: front-end, procurement, warehousing, and logistics.

Front-end order process: Utilize cross-border independent websites and purchasing systems to distribute traffic. Prioritize batch settlement of shopping carts before order surge, guiding customers to place orders during off-peak periods. Set automatic order cancellation rules for timeouts, releasing unpaid invalid orders and reducing redundant data in the backend. Optimize the product search interface and server bandwidth to ensure smooth operation of keyword, link, and image search methods, avoiding page lag. Simultaneously, post an order surge notification on the homepage, informing customers in advance of the processing cycle and potential logistics delays, thereby reducing customer inquiries and complaints.

Procurement process: The bulk procurement function of the Taobao 1688 purchasing system is a core tool. The daily single-order procurement model is completely infeasible during peak periods. The system can filter orders based on the supply platform, order time, and product category, and submit procurement requests to merchants in bulk with one click, automatically synchronizing specifications, addresses, and notes. Orders for the same product from multiple customers are automatically consolidated, which not only improves efficiency but also enables negotiations for bulk discounts with upstream merchants. Procurement personnel only handle out-of-stock and abnormal orders, while regular orders flow automatically, significantly reducing human pressure.

Warehouse process: Relying on the system's batch operation function, the connected third-party warehouse or self-owned warehouse speeds up the process. Parcel receipt supports batch selection and batch uploading of vouchers. In the inspection process, regular orders and detailed inspection orders are automatically distinguished and processed separately to avoid congestion. Weighing and storage, as well as allocation of storage locations, can be operated in batches. When purchasing and consolidation orders and international consolidation orders are submitted centrally, the system automatically summarizes the data and generates packing lists and shipping orders in batches. Warehouse personnel can quickly sort the parcels according to the documents, solving the problem of parcel backlog.

Logistics links: Connect with multiple international logistics providers in advance, launch multiple alternative routes within the system, and distribute the pressure of purchasing and transshipment. Set weight and volume limits for individual parcels based on the capacity of each route. The system automatically intercepts parcels exceeding the limits and provides splitting suggestions to reduce secondary adjustments. Enter international tracking numbers in bulk and synchronize logistics tracks, eliminating the need for manual operation one by one.

In terms of personnel division, the team is divided into customer service, procurement, warehouse docking, and logistics groups based on system permissions. Each position uses an independent account and performs its own duties. Customer service relies on the system's work order function to centrally handle after-sales services, procurement docks with abnormal supply sources, and logistics maintains route statuses. The entire process is connected through the system, so even if orders double, there is no need for all staff to work overtime all night.

During the overlapping period of Black Friday and Single's Day, a reverse cross-border online shopping service provider achieved a stable operation of 300 orders per day on average, relying on the batch function of the Taocarts system, with the error rate controlled within 0.3%. Compared to the era of purely manual operation, the efficiency has been improved several times.

Facing a surge in orders during festivals is both an opportunity and a challenge. Instead of responding passively, the reverse overseas online shopping team should leverage the automation and batch processing capabilities of the purchasing system, plan processes in advance, and allocate tasks reasonably. Only by fully utilizing the system's functions can we seize the peak traffic and convert the increase in orders into actual revenue.

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